As Campaign Director for a Parksville mayoral race, I worked closely with the candidate to shape the overall strategy, messaging, and public presence of the campaign.

I was responsible for developing and executing the creative across all touchpoints, including designing the website and marketing materials, writing and updating content, and producing campaign videos. I also handled all press releases and media communications, while editing and refining the candidate’s public messaging to ensure clarity and consistency.

The campaign finished second with 33% of the vote, reflecting a strong, focused effort that built momentum and resonated with voters.