As an extension of the CORE rebrand, I developed a new brand identity for dPoint Dehumidifiers, a product line that needed to stand on its own while still feeling connected to the parent company.

One of the main challenges was that the end-use applications couldn’t be shown, so the creative had to communicate value without relying on traditional product context. I approached this with a clean, minimalist design system, similar in tone to CORE, but with its own distinct colour palette and visual identity.

The result was a flexible brand that clearly communicated the product’s purpose and benefits, while maintaining a cohesive relationship with the broader company brand.