The rebrand of CORE came out of the merger of multiple international companies into a single, unified brand. I played a key role in shaping the visual identity, designing the majority of brand materials and writing the brand style guide to ensure consistency across teams and markets.

With a clear directive from the CEO to keep the product front and centre, I built a minimal, clean visual approach that highlighted its key differentiators, frost and water resistance. This led to a series of visuals placing the product in extreme environments, on mountaintops and fully submerged, to make those features immediately clear. All imagery was created without the use of AI.

The work spanned digital, print, product materials, and trade show assets, along with a launch video introducing the new brand. The result was a cohesive identity that aligned teams globally and gave the company a stronger, more confident presence moving forward.